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Night Marathon Carnival
The Client Night Marathon Carnival - GR Imagine
  • Sports, Marathon
  • Digital Marketing
  • DIGITAL MARKETING, GRAPHICS DESIGN, SOCIAL MEDIA PROMOTION
  • 10 Sep 2016

Night Marathon Carnival Digital

The Project

It's the ideal opportunity for another round up highlighting a portion of the best promoting case studies that we've gone over, showcasing what's new and working in online networking, content advertising and then some!

Brand Name:

LS Sports, is to produce the best Running and Multi-Sport Events in India. While providing the best training for these events by qualified and experienced coaches in a supportive and fun environment.

Objective:

Night Marathon Carnival is the great idea of conducting various running events on different days under a single title! It was the vision of the LS Sports that People of Ahmedabad celebrate the joy of fitness, with thousands of runners coming together from all walks of life participating towards a common goal of ‘Good health, good life’.

Execution:

Showcase the NMC16, towards a common goal of ‘Good health, good life’ and accentuate on the way that the marathon speaks to the soul of AHMEDABAD

Represent that the marathon is not just a wearing experience but one that celebrate the joy of fitness

Convey an impactful message to viewers and pursuers about NMC16, the host city and long haul benefits

Create awareness through social media, newspaper among the media and with different partners, sponsored and urge them to the way that AHMEDABAD Night Marathon Carnival is equal with the soul of AHMEDABAD.

From a popularity viewpoint, ensuing are certain of the greatest difficulties we confronted when attempting to accomplish the social media relations campaign for NMC16:

Breed awareness among all partners & sponsored, Media, corporate, NGOs and the natives of AHMEDABAD

Take the event outside the athletic and the spirit of the People of Ahmedabad celebrate the joy of fitness, with thousands of runners coming together from all walks of life participating towards a common goal of ‘Good health, good life’, positive changes for the Night Marathon Carnival, AHMEDABAD

Maintain the campaign and keep up the energy for a time of 2 months – from the time the enrollments open till the time of the event in September 2016

Results:

The campaign received 2,85,680 impressions and delivered 1,52,063 clicks.

Display Ad network and Facebook performed exceptionally well and helped improve the overall Conversion ratio of the plan.

The micro site received 10,283 visits from the media campaign, 1900 registrations and 1700 completed entries were received through promoted media.

A total of 1900 registrations and 500 completed entries organically were received.

Facebook:

  • Total Reach: 2,85,680
  • Rise in Fans: 95%
  • Rise in engagement rate: 1.5K

Twitter:

  • Rise in followers: 1%
  • Impressions: 27.4K impressions over this 72 day period
  • Rise in engagement rate: +1.4%
  • Tweets: 184+

Tremendous response from Ahmedabad. The coverage we received for NMC16 was 95% positive.

Meet the Team
  • Suman Das - Team Design

    Suman Das

    Team Design
  • Biswaranjan Jena - Team Design

    Biswaranjan Jena

    Team Design
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