It's the 7th Edition of the Mount Abu International Trail Marathon and the task was to run Social media campaign to promote, create awareness and engage user to participate for the event.
LS Sports organizes running and multi-sports events throughout the country with the goal to improve people's awareness towards health and fitness. The event, "MOUNT ABU INTERNATIONAL TRAIL MARATHON" was created to provide all the running enthusiasts a platform to come together for a trail mountain run.
With the great flexibility of the event, it was open to all. So the target audience was people of all age group from Ahmedabad, Vadodara, Surat, Rajkot, Mahesana and Mout Abu.
The aim of the project was to create and run promotional campaign for the event in social media.
Create awareness among the common people about health and fitness, and for a social cause "Save the forest"
Encourage and engage people to participate in the event.
We started the social media campaign on February 14, 2017 and run it till March 05, 2017.
Here is some figures that we have achieved:
Total Engagement through Facebook: 11715
Total Reach through Facebook: 94520
Likes through Facebook: 5482
65% of the total registrations were done online
As a part of the project, we are assigned with the task of creating all the graphics that will be used for the print media promotions.
The graphics that we designed includes:
Digital marketing was a part of the project. Promoting the event, user registration etc. were all included.
As a part of the online promotion, our focus was to get more engagement and acquire more participants through social media.
We created different types of posts and related graphics like: