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We were engaged by the B Safal half marathon to promote their 3rd edition of 2016 Half Marathon through the Gujarat. This included securing celebrity runners for the race, as well as filling the CHASE WITHOUT FEAR. 
 
Client Name: 3rd edition of B Safal Half Marathon
Date: 18th December 2016
Categories: Social Media Marketing
Project URL: http://www.bsafalhalfmarathonamdavad.com/
 
Client Objective:
 
With a goal of improving people's awareness towards health and fitness, LS Sports is organizing 3rd edition of this running event to be held on 18th December 2016 after a successful stint on 3rd January 2016 with the participation of 10,000 runners in "Aapnu Amdavad". Since past few years, we have seen a considerable amount of increase in the participation in Marathons. With a strong core team of experts and past experiences, we are here to provide a huge running platform to come together and celebrate health.
 
Originality and Creativity:
 
We started working with the LS Sports team in October, and with the event not taking place until November, we needed a constant stream of creative ideas to generate ongoing coverage. We worked with all of the BSHM2016 partners to uncover new angles and stories to take to media and used the highly sought after media places available to negotiate pre and post event coverage with all participating.
 
Targeted Audience:
 
Our targeted audience included:
  • People of all the age group in the world.
  • Special attention to students, corporates, elder age group
 
The Campaign:
 
 
 

Facebook, Instagram Post & Designs:

 

 

Generating Awareness through Posts:

 

 

Fan’s Interest and Interaction:

 

 
Results: 
  • A whooping 2,942 likes in just 2 months
  • The targeted campaign received 3, 11,943 impressions and delivered 13,480 clicks.
  • 17,608 activity engaged with the Facebook page 
  • Display Ad network and Facebook performed exceptionally well and helped improve the overall Conversion ratio of the plan.
  • A total of 8500 registrations.
 
Facebook
  • Total Reach: 142,224
  • Rise in Fans: 100.8%
  • Rise in engagement rate: 118.2%
  • The Facebook page became popular & an interactive platform among all age group.
 
Twitter
  • Rise in followers: 8.6%
  • Impressions: 27.4K impressions over this 52 day period
  • Rise in engagement rate: +1.4%
  • Tweets – 184+

 

Tremendous response from Ahmedabad. The coverage we received for #BSHM2016 was 98% positive.

 

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