Your business plan is approved. Your revenue stream is steady. Yet, your brand new startup business isn’t as popular as you’d like it to be. Worry, no more. By the end of this article you’re going to figure out the most cost-effective way to increase your publicity and grow your business.
Social media platforms give you the opportunity to meet your target audience and introduce them to your brand. Still, the plethora of social media platforms can be intimidating. That’s why we’re making it easier for you by listing down the top five social media marketing strategies for startups.
1. Create an approachable, interesting and active profile page
Just like we choose a thoughtful profile and cover photo for our individual page, our business’ profile should be treated with as much care and interest. Hurried photo crops of the logo, pictures that don’t fit correctly are signs of poor quality and incompetence from the brand. A new user can immediately sense that a start-up has only created the page as a ‘social’ requirement and not to actually engage the user.
Additionally, make sure you include all the relevant details in the ‘bio’ to communicate what you do and in the ‘about us’ section to add credibility. Give the correct telephone numbers, addresses, website address and email addresses to make your start-up feel real enough for them to engage with.
Another rookie mistake startups make is not having enough posts or updates when you’ve launched your page. Having at least 10-12 posts already present will let people know there is a sizeable amount of activity, making them want to follow or subscribe.
2. Don’t be a social media snob. Join the buzz.
Just signing up on social media platforms is not enough. Join relevant Facebook groups, comment on related twitter trends or follow the appropriate Instagram hash tags to get in on the conversation around your brand world. That’s how more and more social media users will notice you. Once you are part of the discussion, you’ll know what kind of content to create to attract more of your target audience. And before you know it they’ll begin following you.
3. Content, content, content
The key(word) here is content. However, good content is not only about keywords but also about how you can weave them together and captivate an audience. Be interesting before being consistent. If you are consistently posting boring content, users will lose interest and stop following you. Invest in good quality content creators who can build your credibility over the long term with well-researched and articulate content. And of course, don’t leave your social media posts for the last minute because silly mistakes can happen under pressure.
4. Get online when your target audience is online
If your brand is targeted towards the American market and you are posting updates and content at Indian Standard Time, not only will you miss the opportunity to interact with your audience but also the whole point of being on social media. A social media strategy is as much about the users as it is about your start-up’s online content. There are analytics page that many social media accounts provide to give you insights into user trends. These will definitely help you determine the frequency and time of your update so that the maximum number of users sees your content and interacts with you.
5. Make your brands human with live and behind-the-scenes social media content
We all love seeing inside stories and real-time moments that our friends and family post on their feeds. It allows us to feel like we are part of an intimate circle, making us want to see more such updates. This insight also applies to brands that want to connect with their users on a deeper level. Live videos/chats, ‘making-of’ clips, sneak previews let the user relate to a brand in an informal way making the interaction relaxed and casual. Instagram Stories, Facebook Live Videos, Real-Time tweets of an event let you share unique and relevant content that is already a part of your brand world.
People connect with people more than brands. Social media is the perfect world to explore these connections by making your new startup business personable and fun. You can save the serious presentation for other more formal platforms. On social media you need a friendlier approach.