We are constantly looking to save time. No wonder then there is a boom of e-commerce websites as people want to optimize their time even when it comes to shopping. Yet, if your e-commerce website loads slowly, it defeats the entire purpose of it and in all probability, you even lose a customer. In fact, Google is quite harsh to websites with slow loading time when it comes to page ranking. How do you prevent this with your e-commerce site on Magento 2? You follow these steps:
When it comes to loading a page, your server is the most important factor that contributes to speed. If your server isn’t functioning at its optimal, nothing will work according to your plan. Make sure you have a dedicated server or VPN. Do not go in for shared-hosting, it will only slow things down. If you want to save cost, you can try cloud-hosting services offered by Microsoft Azure or Amazon Web Services.
An e-commerce website always has hundreds of images of products. But it’s up to you to ensure that these same images that our helping customers decide and making your site look credible, are not causing your server to slow down. Your images should be compressed, so that they use less data. To optimize your images, save product images in JPG, while your other visuals like logo or brand elements can be in PNG or SVG.
Your business website will have a large number of products listed under various linked databases. So enabling flat catalogue will increase the read speed of your database. What that basically does, is that it minimizes the number of adjoining databases when a product is being looked at. A simple step like this in your back end, will again reduce the load time of your website.
CSS and JS files create an appealing frontend for your website, but they might also be slowing down your website. A simple solution is to merge the two. To do this, you need to head to the back end, click on ‘configuration’ from ‘stores’. Then select ‘developer’ from the ‘advanced’ header. Now all you need to do is select ‘yes’ for merge in both the JS as well as CSS settings. Then ‘minify’ in both settings. Voila, you’ve increased your page load speed.
Content Delivery Network or CDN helps deliver web pages or other content to visitors by using an interconnected system of distributed servers. It senses the geographical area that the user is located in and then pulls up the appropriate web content allowing the website to load the page faster. So when you do choose the CDN, make sure you are selecting it according to its various features and coverage range – because it’s these factors that will finally make a difference to your website speed.
The use of code generation will enhance your website’s performance by bringing aspect oriented programming, generic programming amongst other programming techniques to a language that doesn’t support them by default. This way you don’t feel limited by the default set-up and can constantly add different features to it. This can easily be done by using the command line “magneto setup:di:compile”. By producing the necessary classes, it will speed up the performance.
Is your e-commerce site already loading faster? Great, you’re well on your way to increase in sales and higher Google rankings.