You have a great brand and a wonderful business. But your website isn’t attracting as many customers as you’re hoping for. Your content on the other hand is of good quality, but have you given more thought to these 5 important design elements?
1. Website Loading Time:
3 seconds – If your website doesn’t load in this much amount of time, say goodbye to your visitors.
Nobody likes to wait on the Internet. We live in a time of instant gratification, so if your video is too heavy or your server is slow, chances are no one is going to give you a second chance. Test your load time right now.
2. Design Layout:
Users have a tendency to look at a website in the following two manners:
Look at your design and see how your elements are falling into the above reading patterns.
Also note: People prefer lists to paragraphs
3. Color Pallets:
You think it wouldn’t matter but color can play a big role in a site’s performance.
People slightly prefer websites with a darker color scheme than one with a lighter pallet. The highest preference is for the color scheme of green and the least is for the color scheme that throws up more reds.
4. HTML 5:
5 reasons to switch to HTML 5 if you haven’t already:
Did you know that 95% users equate their trust in a company with website design? That’s a lot of users who can either be completely impressed or sadly indifferent if you get your design wrong.
How do you ensure a positive response?