Green Fibre is a lifestyle brand that showcases apparels for the today's men and narrates the story of today's men. Since the company has been created, it has experienced growth and has evolved to become a premium menswear brand. The philosophy of the brand is to offer everyday fashion with smart value addition, happy designs, a unique color palette and great fits.
Green Fibre is a product line of Jade Blue Apparel brand. As a result of which they wanted a website that could match suffice the requirement brand. Moreover, it also wanted Catalogue functionality from the website that would help the user to download the product catalogue easily through their e-mail.
Different features in a website help customer perceive of a valuable benefit. Hence, GR Imagine developed website solutions for Green Fibre such that it aided to benefits of the customers.
Store locator functionality helps the customer locate the nearest store. In the Green Fibre Website, this functionality works in a way that when a customer searches for nearest store in PIN code basis, he will receive results of the 15 kms surrounding radius. Moreover, the results will be displayed in ascending order. i.e the results will show locations in order nearer to you.
It is difficult for the distributors to avail catalogue with the change in apparel trends now and then. So through Catalogue Download Functionality, a distributor can avail the digital form of catalogue. As a result, it becomes easy for him to avail information of latest apparel line and he can avail the same to the customers.
For an apparel brand, setting up a franchisee is an important step. So a step to manage the franchise enquiry was taken while making the website for Green Fibre. Whenever a person would generate any enquiry about the franchise, the administrator would receive an e-mail regarding the enquiry form which would consist of all the details received in the form of attachment. As a result of this function, one can always maintain a record of the franchisee enquiry.
A research by StatCounter.com in India shows that 80% of the website traffic is generated through mobile. Hence it is very necessary for a website to have responsive design. Responsive design functionality of the website means the website rescales itself in accordance to the device it is operated on. This will help the on-site time for the website as well the chances for the enquiry to convert into a prospected buyer also increases.
In the current trends of digital marketing we believe that web presence for a brand is must and we work towards the same. The website brought credibility to the brand and also raised the convenience for the customers round the clock. It is imperative for every business to have a website. The more professional a website is, the more advantages a business can gain.