One keeps hearing about Google Ads and Google Adwords. People also constantly talk about SEO and SEM, making marketers who are unfamiliar with the digital world even more nervous. But don’t worry, we are going to give you a crash course in Google Ads right here so you have enough expertise to answer the question if Google Ads is right for you or not.
What Are Google Ads?
But first you should know what exactly are Google Ads. Google Adwords is an advertising service by Google that allows you to bid for keywords your target user is most likely to search for. Once the user enters the keyword, your brand is featured in the paid search results. Since this works on PPC (or pay per Click), Google receives payment only when a user actually clicks on it.
How do Google Ads help a business?
Getting visibility on a powerful and dominating search engine like Google is a big deal, as most of the world turns to the search engine for information on products, services or just about anything. With Google Ads you can show up in the top five results when people are in the state of mind to ‘look around’ or ‘actually shop’. This means higher sales, greater exposure and fantastic reach. Their geo-targetting services even lets you pick out the geographical market segment you want to focus on, helping you save time and costs.
If I already appear in organic (unpaid) search results, then why should I pay for advertising?
A latest research has confirmed that even with a #1 ranking, paid ads provide 50% incremental clicks. This means that no matter the rankings, paid ads will only support the organic search results. It further says:
The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below. Yet on the other hand, people trust organic results much more. However, to maintain a steady flow of traffic to the website we recommend that PPC should be undertaken.
Also what is the difference between SEO and SEM? Which one is right for me?
SEO or search engine optimization means using different strategies and approaches in your website (like design, indexing etc), to maximize the probability of a search engine to recognize it and push it upward in rankings. SEM means Search Engine Marketing abdis an umbrella term for all the various tactics marketers employ to boost rankings. So SEM also means SEO but goes beyond it to include PPC (pay per click). While SEO is affordable and comes with many free tools, SEM basically involves purchasing ads to drive traffic.
Whether you want to do SEO or SEM really depends on the needs of your business. SEM proves helpful to new businesses by giving them higher reach and visibility at a low budget. But even if you are a highly rated company after undergoing a superb SEO, it still makes sense to keep a budget for PPC to ensure you consistently appear on the first results page. You see it’s really not about choosing between one or the other but having SEO and SEM complement each other to get the most out of search engines.
Is Google Ads right for my business?
I think you already know the answer to that after reading this post along with knowing what exactly you want from your digital marketing campaign. However, if you are still confused, we at GR Imagine specialize in SEO and SEM, to be able to guide our clients in the best way possible.