UX or user experience is all about how you make your website or app user feel when he’s interacting with your brand. And just like guests in your home, you want to make them feel comfortable and welcomed so that they look forward to returning. That’s why UX specialists at GR Imagine have put together a few essential tips that are going to help you create the most engaging experience for your users.
1) UX wants you to work together
Do not fool yourself into thinking that the UX is the responsibility of just the website developer or designer. Every one needs to work together on this one – the copywriter, designer, marketer and developer. But that doesn’t mean working on just your part and passing it along. You never know when a copywriter can write thoughtful copy to help solve a navigation issue, or a designer can come up with an idea to replace a whole text block. Don’t underestimate the power of working together.
2) We love what we know
There really is something known as the ‘familiarity’ bias – we tend to be attracted to things we are familiar with. That’s why the general frameworks are so similar in websites that we love. You rarely have text on the extreme right side of the page and you already know that certain icons are clickable because of their form. These things weren’t taught to us but learn over time and users are now comfortable with it. Get creative in content and interactions, not the general frameworks. So don’t reinvent the wheel, just make it better.
3) Balance is the key
Like everything in life, there needs to be a balance in UX design. You can’t overwhelm the user with massive text blocks. Nor should you have only beautiful and large images with too little text where users can’t get the necessary information they need. They’ll think your site is too boring or frivolous. Strike the write balance by breaking down the text wherever you can and including evocative yet relevant images. The white space or negative space also contributes to the overall balance. Don’t ignore that
4) Design One Screen At A Time
A way to help you maintain balance is if you can design your UX one screen at a time or think in screens. This may seem like an obvious tip but if we practice this, it just breaks down the experience in smaller manageable steps even for the user as that’s how he’s going to see your website or app. Think of all they may need when they are on that particular screen and you will be able to logically guide them throughout your website.
5) Go with Mobile First
Since we are thinking in screens, a good approach is to start designing for the smallest screen first – mobile. This way you will know prioritize the elements you want the user to see first, giving you a starting for tablet and desktop layouts.
6) Why we love hotels
Don’t we all just love hotel rooms? They are so thoughtful with the chocolates, teakettles, fruits, extra towels, room service etc. It’s like they anticipate everything we may need and have a solution before we go looking for one. That’s exactly the service your website needs to provide. Whether you’re creating brand awareness, providing a service or actually selling something, you have to anticipate the various touch points the user will come across and what they may need at that time.
7) Nothing beats the personal touch
If your site needs a user to sign up or fill out forms, you can use some relevant information and tweak certain interactions to be personalized. Facebook is superb at this because we share so much about our personal lives with the social network. It just makes the user feel that the brand is listening and doing something thoughtful to make the experience special.
8) Every little counts
It’s always the little things that matter at the end. In UX language you can call them micro-interactions. These include menus quickly appearing and disappearing, pop-ups, ding-sounds – they might seem inconsequential but have a massive influence on browsing. Treat them like the icing on the top of the cake – it should never be over done but the right amount can make for unforgettable experiences.
We hope you’re more prepared to handle your UX design now. If you still feel unsure, get in touch with our UX design team and we will guide you to the best version of your site.