Defining Your Target Market For Digital Marketing

Date 20 Dec 2018
Posted in Digital Marketing

As brands and marketers, we have access to a huge amount of data at our fingertips. There are various tools such as Google Analytics and Search Console that give us information regarding the ways in which the people have reached to the respective store and what are they to do after the arrival. One can know about the age, location, relationship status, interests and behaviors of the fans and customers with the help of Facebook Insights and Ad managers. Social Media tools give us an insight on what the customers think or feel about the brand, the company or its products. Also it may lead us to information that is of interest to them.
Below mentioned are the aspects that one needs to keep in mind before entering the digital marketing platform:

Define the Category of the Business:

The first question that requires an answer to is what you want to appear to your prospective… A business entity or a consumer..? Simplifying the question, you need to separate the area of your operation, whether your business is a business to business or a business to customer chain. Both of these operations have different approaches, and hence one needs to decide what will be the target.

Create an Ideal Profile:

Ideally a brand needs an ideal profile to please the customer. There is a list of questions for which we need to be answered.

  • What age group does your target market belong to?
  • Where do they live?
  • What is their gender?
  • What are their religious believes?

These questions may not seem of much importance but the answers to these are required. More answer you know, you can narrow the target market. Conduct surveys, ask questions & get feedback.

As a company, if you already have a set of database, one great way to find more about them is ask them about what they are looking for. Asking the right question to the right person can bring in a heap of useful information that can help you structure and organize the digital marketing campaign in much better way.

Use the data for your advantage:

As an existing brand in the market, you already might have your hand on some data regarding your target audience. It is not necessary that you might have much more information that is required but you can start gathering the same for an initial start of your digital marketing strategy.

Make use of Facebook adv to find your audience:

Giving some specific information, Facebook Ads are titled as one of the best places on the online platform to search for data and narrowed information on targeted audience. If a brand has a presence on Facebook and has followers then it can use the Facebook Ad Manager to reach to its target audience. You can surely yield powerful results with the help of these two tools.

Analyze the best content that works in the market:

If one already has content on its website, then results of Google Analytics will help in analyzing the most popular content. Hence, one can easily have information of what people are looking for on a website. If it comes to your notice that a certain post is receiving more that average amount of clicks, then the information on the post is what is in demand.

Observe your competitors:

A good way to progress in the game of digital marketing is have a close observation of your competitors who have a higher amount of audience. Having knowledge of what they post about, keeping a watch over their social media page can provide you with valuable information. If the competitors are successful in reaching their audience, then it will be clear that the research and analysis of the brand is very strong and you can adopt the same techniques to reach out to your audience.

Understanding the Price Factor:

The last tip which is a huge determining factor when it comes to digital marketing is to make sure that you keep the price factor in mind why analyzing and defining your audience. Always make sure that price will always be the issue and so it is better to keep it competitive and appealing.


Using the above mentioned tools to extract insights about the demographic of your audience will help you gain better understanding of what is most important to engage the customer. The above mentioned tips will help you figure out the best ways to reach your online audience.

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